London, January 9, 2018 – Football legend and style icon David Beckham unveils the launch of his first global grooming brand – HOUSE 99. The brand was created by David Beckham in partnership with L’Oréal Luxe and features 19 innovative products to, well, make you look more like Beckham. ;-)
“I’m so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house.” David Beckham, Founder HOUSE 99
Merging David Beckham’s legacy of new looks with British barbershop culture and applying the technical expertise of L’Oréal Luxe labs, the HOUSE 99 product line has been carefully engineered over the last two years, to create an all-new grooming brand, home to every guy’s next look. With dedicated involvement from the beginning, Beckham has played an active role in every element of developing his brand, from testing in the L’Oréal Luxe labs to picking product names, fragrances and logo designs. In addition to shaping every detail of each product in the range, Beckham also personally appointed some of the best names in the grooming game to collaborate with HOUSE 99, including, master barber Fabio Marquez (from Figaro Barbershop in Lisbon, Portugal), providing professional guidance and dynamic content for the brand’s own digital platform.
HOUSE 99 members can register for exclusive content and membership privileges, and share their own looks with the brand via their Instagram account @house99 to be featured on the site house99.ca. HOUSE 99 will launch in the UK, exclusively at Harvey Nichols, on February 1, 2018, and will roll out in Canada, and in 19 countries, from March 1, 2018.
Photos: HOUSE 99