Toronto, November 22, 2017 – World famous cake tosser, DJ, producer, and fashion designer Steve Aoki surprised Toronto with private party in Toronto’s Junction district last night. The event was organized by Saks Fifth Avenue Toronto and coincided with the launch of Aoki’s Dim Mak Collection (DMC) at Saks. Aoki has built a lifestyle through his dynamic, non-conformist, and rebellious sound. He launched DMC in 2014 with his fan base in mind – “a fashion label for the uninhibited adrenaline junkies and lovers of the same punk skate culture.”
Here’s a little bit of history for those that haven’t watched, I’ll Sleep When I’m Dead. As a kid, Aoki idolized Bruce Lee – the badass Hong Kong kung-fu master who defied odds onscreen and off against the prejudices of the time. Lee changed the course of how the West perceived Asian culture and opened the gates for future Asian talent, including Aoki, to make their stamps on history. Aoki named his record label and subsequently fashion brand “Dim Mak” as a nod to Bruce Lee’s signature fight move: the touch of death. The name itself acting as the constant reminder to stay focused and to forge his own path. Even the mirrored walls of the Dim Mak design studio is a detail, extracted from the infamous battle scene in Bruce Lee’s Enter The Dragon.
The DMC fashion brand is an extension of the LA-subcultures from Aoki’s affected youth – skating down Sunset Boulevard and surfing Venice Beach, legendary “pickle patch parties” Aoki threw in his college dorm room, the OG hand printed tees Aoki made in his mom’s basement, and the boisterous spirit of Aoki’s “death touch crew.”
Dim Mak is loud with graphics, capturing the essence of Aoki’s euphoric dance parties. Dim Mak is for people who are perpetually on the move – considering stretch, fit, and the rigorous demands of nightlifing. Aoki conceives of every piece injecting function and the attitude of his mantra “do it yourself…by any means necessary.” The collection embodies Aoki’s own aesthetic of positive vibes with a healthy dose of punk and anarchy – streetwear for iconoclasts.
From its launch Dim Mak has been worn by celebrities and influencers including Gucci Mane, Migos, David Guetta and Bella Thorne, and has been featured in the New York Times, Vogue and GQ magazine. If you get a chance swing by Saks and check DMC out for yourself. You may be better off buying there rather than ordering from the DMC website as the orders take forever to arrive.
Event Photos: George Pimentel Photography