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Erdem X H&M Los Angeles Launch Party

October 19, 2017 By Spiro Mandylor

Los Angeles, October 19, 2017 – Kirsten Dunst, Kate Bosworth and Zendaya Coleman were among the guests last night who entered the evocative and beautiful world of ERDEM x H&M at the historic Ebell Women’s Club in Los Angeles.

Guests arrived to find the club transformed into an English botanical garden overflowing with a mix of real and surreal plants shaping the runway, as if a piece of England had been transported to the west coast. Models such as Malgosia Bela, Alek Wek and Guinevere Van Seenus presented the ERDEM x H&M collection to an audience filled of celebrities, influencers and fashion press from all over the world. The beauty artist Isamaya Ffrench did the beauty look for the show, which included products from the H&M Beauty assortment.

The collection´s romance and sense of narrative was highlighted by the surroundings, empowering the beauty of the colour and floral prints. The catwalk show also marked the first time ever that Erdem has shown men’s looks on the runway.

“It was such a thrill to see the collection come to life in Los Angeles. It was amazing to collaborate with H&M on these pieces which I’m so excited to share with the world,” says Erdem.

“Erdem has created for us such a magical world with ERDEM x H&M. The event captured the power of beauty in the collection, a feeling we need in this world now more than ever,” says Ann-Sofie Johansson, H&M’s creative advisor.

Following the fashion show, the guests enjoyed a live performance by Grimes in a room filled with flowers that echoed the ERDEM x H&M collection. Guests were then given the chance to be first in the world to own pieces from the collection at an exclusive pop-up shop.

Other guests at the show included Alexa Chung, Kate Mara, Selma Blair and Taylor Kitsch among others. ERDEM x H&M will be available in selected H&M stores worldwide, as well as online, from November 2nd.

Photos/Video: H&M 


Erdem X H&M Event 


Erdem X H&M Runway 

LOS ANGELES, CA - OCTOBER 18: Model Fernando Cabral at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM) *** Local Caption *** Fernando Cabral
LOS ANGELES, CA - OCTOBER 18: Model Alpha Dia at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM) *** Local Caption *** Alpha Dia
LOS ANGELES, CA - OCTOBER 18: Model Alek Wek at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM) *** Local Caption *** Alek Wek
LOS ANGELES, CA - OCTOBER 18: Model Malgosia Bela at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Lucas Ucedo at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Dipti Sharma at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Alyssa Traore at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Marte Mei at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Selena Forrest at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Cheikh Tall at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Eve Salvail at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Skylar Tartz at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Miles Frank at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Marie Damian at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Maxwell Kazakoff at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Michelle Gutknecht at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Benj Drapper at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Teddy Quinlivan at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Aleece Wilson at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Dylan Brosnan at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Aya Jones at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Andrei Kupchenko at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Jeroen Smits at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Yasmin Winjnaldum at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Grace Bol at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Sofia Mechetner at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Eli Epperson at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Ine Neefs at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Ben Allen at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Elise Crombez at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Sohyun Jung at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model He Cong at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Nathaniel Dam at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Saffron Vadher at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Samuel Wilken at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Ruth Bell at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Karolin Wolter at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Guinevere Van Seenus at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)
LOS ANGELES, CA - OCTOBER 18: Model Malgosia Bela at H&M x ERDEM Runway Show & Party at The Ebell Club of Los Angeles on October 18, 2017 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for H&M x ERDEM)

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Filed Under: Fall/Winter, Fashion, Men's Fashion, Season, Women's Fashion Tagged With: angeles, erdem, fashion, hm, la, launch, los, party, show

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