Stockholm, October 12, 2017 – H&M released the lookbook for the much anticipated ERDEM X H&M fashion collaboration today. Photographed by Michal Pudelka to shoot the lookbook, the photos add elements of surprise and surrealism to the fashion. Images have a feeling of Englishness, at the same grand country house where the print campaign was shot and Baz Luhrmann’s short film was directed.
Looks like a beautiful ethereal fall/winter collection with some great pieces for the guys as well as the girls. Look for it in H&M stores and online in November.
Video: Baz Luhrmann
Photos: Michal Pudelka