Toronto, June 8, 2016 – Bud Light Digital Dreams was an absolute blast this year. Everything from the great DJ lineup that included Above & Beyond, Axwell & Ingrosso and Armin Van Buuren, to the perfect weather and high attendance numbers made for a killer Canada Day long weekend party. Digital Dreams is a case study on how to do a festival right. The organizers offered a handy interactive iPhone/Android festival app that helped guests see the lineup, create schedules and stay up-to-date on the latest festival news. Water stations were placed throughout the venue and there so many high quality food and drink vendors representing business throughout the city. The charging stations were a great idea as well. What good is a festival if your smartphone is dead? They even set up lockers that you could rent for $25 with mobile charging stations inside them. You could even leave your stuff in them overnight!
Digital Dreams is one of the biggest and most easily accessible electronic music festivals in the country. They’ve learned from mistakes of previous years and have built what may be the perfect festival. All three stages at the Flats at Ontario Place in downtown Toronto stayed busy from open to close with every act performing on time. The weekend event had plenty of festival style and we were there to capture it all. Scroll down to see some of our festival style selects.
Photography gear for Digital Dreams was provided by Nikon Canada. The Nikon D4S ($USD 6,499.95/$CAD 7,149.95) fast focus, superior low-light ability, long battery life, and ruggedness make it the perfect go-to camera for festival photography. The Nikkor AF-S 24-70mm f/2.8 ED was very versatile and ideal for most situations. I played with the AF-S VR 105mm f/2.8G IF-ED prime for some portraits, but didn’t use it to its full (macro) capacity. The AF-S Nikkor 200-500mm f/5.6 ED VR ($USD 1,399.95/$CAD 1,799.95) telephoto lens was ideal for picking off people elevated in the crowd. It created enough distance between myself and subjects where distance or a setting sun was an issue. Long shadows are a problem when the sun is setting behind you often casting your shadow into a crowd. I used the long reach of the 200-500mm to clear my shadow out of the shot as I shot towards the main stage. This lens is surprisingly inexpensive and has great range and stability. Very happy with the overall results, especially considering no flash was used. It’s a real testament to the camera’s low-light capability. For full photo gallery, scroll all the way to the bottom.
Photos: Spiro Mandylor, spiro.ca, Nikon D4S, Nikon Nikkor AF-S 24-70mm f/2.8 ED, Nikkor AF-S VR 105mm f/2.8G IF-ED, & Nikon AF-S Nikkor 200-500mm f/5.6 ED VR
Bud Light Digital Dreams Music Festival 2016