New York, July 4, 2016 – Coach unveils their new Coach 1941 Fall/Winter 2016 Campaign. Inspired by none other than New York’s majestic skyline itself, the campaign invokes a spirit of optimism and energy.
Men’s and Women’s FW16 ready-to-wear, accessories and bags were designed by Creative Director Stuart Vevers who is credited with revitalizing the brand. Photography by Steven Meisel, styled by Karl Templer and art-directed by Baron & Baron – shot on location in Brooklyn.
“Coach is about New York City. The word ‘cool’ as we know it and Coach were both born in the city in 1941—and they’ve both had 75 years of swagger in pop culture. I wanted to capture that pop sense of cool in this collection. It’s about ease, utility and fun—a type of creative subversion and bringing a new perspective to luxury.” – Creative Director Stuart Vevers
The mood of the collection—feminine and tough—is reflected in the backdrop of the photographs; nostalgic, retro American cars face off against a bold New York City skyline.
Models include Rianne Van Rompaey, Sandra Schmitt, Jing Wen, Caitie Green, Dilone and Finnlay Davis. These diverse fresh faces are depicted as a gang full of youthful rebellion and optimism, drifting around their local parking lot.