Lugano, December 18, 2015 – PHILIPP PLEIN collaborates once again with industry icon Steven Klein on his Spring/Summer 2016 advertising campaign. With a focus on the futuristic and grungy elements of his mega production #PleinPunk fashion shows, PHILIPP PLEIN brings to life an abandoned, post-apocalyptic laboratory, complete with robot arms, strip lighting and Sci-Fi heroines.
The cast includes runway stars Hailey Baldwin, Ajak Deng and Pyper America Smith, joined by Lucky Blue Smith, who fronts the PHILIPP PLEIN campaign for a second season. Spikes, studs, chains and barbed wire: PHILIPP PLEIN’s futurist-punk collection pieces are accentuated by Klein’s signature play on light, colour and atmosphere. The result is bold, edgy and heralds a new era for the luxury brand.
Photos: Steven Klein for Philipp Plein