Stockholm, January 20, 2015 – H&M is building on its success with David Beckham’s Bodywear line by announcing an H&M Modern Essentials selected by David Beckham collection to launch on March 5th, 2015.
The new collection focuses on the important pieces of the season, each updating a men’s classic in fresh fabrics, colors and fits for spring 2015. Key garments include a linen pilot jacket; a white chalk-washed denim jacket; a car coat; a stylish linen blazer; a city-slicker polo shirt and the perfect white poplin shirt. Meanwhile, David Beckham continues with a new Bodywear collection for spring, including the perfect loungewear pieces – Henley shirts, raglan-sleeved shirts, crewnecks and tank tops. H&M Modern Essentials by David Beckham centers on tones of dark blue, gray melange and off-white, with accents of red orange. Stripes appear as trim or across whole garments to add a new classic twist.
The collection is supported by a brand-new print campaign, featuring David wearing selected looks from the David Beckham Bodywear collection, available exclusively at H&M. The campaign video is being filmed by famous director Marc Forster.
“I am thrilled to continue and extend my collaboration with H&M by selecting my favourites from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M,” says David Beckham.
“Most of us are familiar with David’s innate sense of style and design. However, it was his keen eye for cinematic storytelling that I noticed during the filming of this campaign. He doesn’t make H&M clothing look good, he makes it look great,” says Marc Forster, known for directing the hits Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace, and World War Z.
Check out the making of the film in the YouTube video above, campaign photos for both Modern Essentials & Bodywear Spring 2015 below, and product stills in the gallery at the very bottom.
H&M Modern Essentials by David Beckham