Toronto, April 28, 2012 – Born in 1967, the Tretorn Nylite tennis shoe is known as the world’s first luxury sports shoe. Worn by tennis legend Björn Borg and many preps throughout the 1980s, the Nylite has epitomized Swedish minimalism. As a young lad, I too owned a pair of Tretorns. You can imagine my excitement when I found out that It’s All Style To Me was invited to participate in the Nylite Project 2.0.
The challenge was to treat a pair of white Tretorn Nylite’s like a blank canvas and go to town on them. I put my creative juices to work and ran a few ideas by some shoe experts. After being told that most were impossible unless the shoe was taken apart, I settled on a design that was in line with one of the season’s hottest trends. Flames have shown up in several of the spring/summer 2012 collections, so I thought it would be cool to incorporate them into a pair of Nylites.
Earlier this month, I went to work designing a very realistic mock-up of the final product using Photoshop. The next step was to shop it around to a few creative industry friends who confirmed that airbrushing was the best way to go. I looked up one of the city’s top airbrush muralists named William Lazos, who then put me in touch with his friends Sonny and Eric who I commissioned to do the work. These guys specialize in airbrush work on all sorts of apparel. The boys knew it would be tough to produce something so photorealistic and used a mix of paint and airbrushing to come up with a final product that came very close to my original design. Let me know what you guys think of the final product.
Custom Shoe Design & Photos: Spiro Mandylor, Olympus Digital Photography